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Analysis of the business potential and relevant business models for service-for-equity funding for startups in the French speaking region of Switzerland

The aim of this bachelor thesis is to propose recommendations to the company that entrusted the work. These recommendations are following an analysis of the potential market resulting from the identification of relevant indicators and the definition of the key success factors for service-for-equity deals between Swiss startups and service agencies. This work concerns the French part of Switzerland.

To carry out this work, the preliminary work consisted of a DESK study for an initial understanding of different types of financing for a startup and of opportunities for service-for-equity financing. Then, after the collection of primary data from local startups ecosystem, an analysis has been performed to provide the company with a deeper knowledge of the startups investment landscape. Recommendations have been proposed, which will allow the company to improve the efficiency and effectiveness of the match-making process between startups and service agencies.